Market share for cannabis products in Canada is always shifting. This is evident in the rising popularity and market share of pre-rolled joints across Canada. Hifyre IQ™, Canada’s leading real-time sales data analysis platform recently analyzed the pre-roll market from Q1 sales data in 2022. Keep reading to take a look at the empirical, data-driven world of pre-rolled joint transactions in Canada through live sales data, customer demographics, purchasing insights and market trend analysis.
Pre-Rolled Joint Sales
Between 2021 and 2022 pre-rolled joint sales increased 52% overall from $146,000,000 to $249,000,000. In addition to more LPs offering pre-rolls in their product catalog, the increase in purchasing trends can be attributed to the rising availability of multi-pack options and decreasing prices.
Expect to see this trend amplified in the coming years as more producers cater to the market and compete to offer the best selection and prices on pre-roll products.
Market Share of Pre-Rolls
Pre-rolled joints are currently the fastest growing segment of the Canadian cannabis market. Loose flower still dominates market share at 46% coverage, but pre-rolls are taking a larger piece of the pie each quarter. Pre-rolls saw a 6% increase from 2021 to 2022 going from 17% to 24% market share. Expect to see flower’s market share continue to shift as consumers become aware of additional product offerings.
Consumer Popularity by Weight and Quantity
Most people are aware of single joint pre-rolls but there are quite a bit more weight/quantity formats available. Most common formats are:
- Three (3) half-gram (0.5 g) joint packs
- Ten (10) low-dose (0.35 g) joint packs
- Singular one (1) gram (1 g) pre-rolls
- Two (2) half-gram (0.5 g) joint packs
- Ten (10) 0.4 g joint packs
Demonstrated by the Hifyre IQ™ data above, packs of three half-gram joints are by far the most popular among consumers. From 2021 to 2022 this format increased to capture over 33% of total pre-roll sales. While format is certainly part of the value proposition and incentive for some, product price (see the graph below in the following section) is likely the driving force for most consumers.
That said, low-dose joints are becoming increasingly popular. You can see this displayed in the ~5% growth of .4 gram ten-packs from 2021 to 2022. More people are looking for ways to feel the effects of cannabis but not overdo things.
Average Price for Pre-Roll Joints by Format
As mentioned above, price is a large incentive in the pre-rolled joint market. While not the cheapest option, the three half-gram joint packs offer the best value for both quantity and overall cost, coming in around $18 per pack on average.
In almost every format, prices from 2021 have dropped in 2022. This shift is in-line with a growing consumer interest in “value” products. Fire & Flower recently launched new Spark Member Pricing to accommodate this trend and offer consumers the best prices on Canada’s top products.
Average Grams Per Unit
With all the varying formats and quantities it can be difficult for dispensaries to discern what the best product offerings are. With Hifyre IQ™ data, businesses can easily understand product performance, consumer trends and estimate major market moves.
As the graph shows, licensed producers are creating more products with higher gram quantities. In 2021 the average grams per unit was 1.55, now up to 2.23 in 2022 – a 36% overall increase.
Top Brands Selling Pre-Rolled Joints
Price and convenience aren’t the only factors influencing consumer purchasing habits. Brand loyalty, credibility and overall quality also plays an important part.
Referencing the data above we can see the landscape of the top five brands for pre-rolled joints:
From 2021 to 2022 we can see Redecan lose a large portion of market share while others have seen rapid growth.
Top Pre-Roll Products
Within the most popular brands we can also see a breakdown on what product offerings are the most popular.
- Good Supply – Jean Guy Pre-Rolls
- Redecan – Wappa Pre-Rolls
- Redecan – Cold Creek Kush Pre-Rolls
- Shred – Funk Master J’s Pre-Rolls
- Redecan – Black Cherry Punch Pre-Rolls
Click one of the product cards below to shop the top pre-roll products directly:
[productGrid id= 522, 111832, 111384, 148203, 140179]
Similar to brand market share, Redecan saw a large drop in product share from 2020 to 2021 as more competition has flooded the landscape.
Final Thoughts
It’s clear that cannabis market share in Canada will always experience volatility based on consumer purchasing habits. Pre-rolls might be the fastest growing segment today, but that could easily change. Using Hifyre IQ™ data insights Fire & Flower works diligently to stay on top of consumer trends to offer customers the most in-demand products at the best prices. Stop by your nearest Fire & Flower location to check out all the best pre-rolled joints on the market.